Author
Aniruddh Sharma
Growth marketing and analytics operator with 15+ years across paid acquisition, SEO, lifecycle, CRM, and GTM reporting.
Published thinking
Aniruddh's articles
Articles are written to help SaaS teams diagnose practical growth problems: weak lead quality, thin commercial search, unclear conversion paths, and reporting that hides the real constraint.
The Definitive Guide to Converting Free Users to Paid Plans in B2B SaaS
Offering a free tier is an excellent way to attract users, but without a deliberate conversion strategy, those accounts will stay free indefinitely. Here is the definitive blueprint to...
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The Complete Guide to Google Ads Quality Score and How to Improve It
Quality Score significantly influences the cost and performance of paid search campaigns. Discover how to find, evaluate, and systematically improve your scores.
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Technical SEO for SaaS: The Comprehensive Guide to Site Architecture, Indexation, and Search Rankings
A comprehensive, step-by-step technical SEO guide designed specifically for SaaS companies to optimize crawlability, site structure, and search engine performance.
Aniruddh SharmaRead articleOptimizing Facebook Ads: How Many Creatives Should You Run Per Ad Set for Peak Performance?
For many advertisers, determining the ideal number of Facebook ads to run simultaneously can significantly impact campaign performance. Striking a balance between creative variety and...
Aniruddh SharmaRead articleHow to optimize content for AI search engines
Generative AI is revolutionizing how people find information, making AI content optimization a crucial discipline for businesses. This guide explores key techniques to adapt your content...
Aniruddh SharmaRead articleWhy Your Best Quarter Will Look Like Your Worst on the Board Deck.
A company that holds its nerve through one or two quarters of a smaller, better pipeline, with the metrics already realigned to recognize it, ends up ahead. A company that panics at the...
Aniruddh SharmaRead articleSEO Traffic Is A Vanity Metric Until It Creates Buyer Momentum
Traffic-led SEO wins charts. Intent-led SEO wins the moments where buyers define the problem, compare options, check risk, and decide who deserves a conversation.
Aniruddh SharmaRead articleWhy B2B SaaS Ads Generate Leads Sales Quietly Ignores
A paid program can look efficient in-platform while sales quietly works around it. The issue is usually not one campaign setting. It is the chain between audience, offer, page, form, CRM,...
Aniruddh SharmaRead articleThe Funnel Audit To Run Before You Add Paid Budget
More budget makes a working system louder. It also makes a broken system more expensive. This audit helps you find which version you are dealing with before you scale acquisition.
Aniruddh SharmaRead articleStart with a Growth Review
Put the channel, page, CRM, and sales evidence in one room.
Share the channels, pages, CRM stages, and numbers your team does not fully trust. You will get a direct view of where the next fix should start, before the conversation turns into a bigger retainer.