Intake and access
Review goals, ICP, current channels, CRM, analytics, landing pages, content, and historical performance.
Process
A growth process built around finding the constraint.
Most marketing plans start with channels. Growth Fisher starts with constraints. The process is designed to find what is limiting growth, fix the highest-value problems first, and scale only when the signal is strong enough.
Funnel diagnosis
Map the journey from acquisition to lead, MQL, SQL, opportunity, and revenue where data exists.
Opportunity map
Rank opportunities by potential impact, speed, confidence, and complexity.
Growth sprint
Build and launch the highest-priority campaigns, pages, workflows, or measurement fixes.
Weekly learning loop
Review what changed, what was learned, what should be paused, and what should be scaled.
Monthly decision review
Connect execution back to channel quality, conversion, pipeline, CAC, and next-month priorities.
Principle
More activity is not the same as more growth.
If the constraint is ICP clarity, more spend will waste money. If the constraint is landing page conversion, more traffic will expose the leak faster. If the constraint is CRM handoff, better ads will still create poor pipeline.
The work is to see the whole path clearly enough to make the next decision obvious.
Growth audit
Find the growth levers worth scaling.
If your team has traffic, spend, content, campaigns, or CRM activity but not enough qualified demand, start with a focused growth audit.